Roberta Raffel, also known publicly as Bobbi Lemonis, is an American businesswoman associated with fashion retail, entrepreneurship, and the business world of Marcus Lemonis. While much of the public interest surrounding her comes from her marriage to the well-known entrepreneur and television personality, Raffel had already built a career in fashion retail before their relationship became widely known.
She is particularly associated with Runway, a fashion boutique in Deerfield, Illinois. Court records state that Raffel owned the boutique when she and Marcus Lemonis met at a New York trade show in early 2016. Their professional connection later developed into a personal relationship, and the couple married in 2018.
Raffel has generally maintained a quieter public profile than her husband. As a result, some frequently published details about her age, education, personal wealth, and family background are difficult to verify. This article separates the documented parts of her story from information that remains uncertain.
Quick Bio Information
| Detail | Information |
| Full Name | Roberta Raffel |
| Known As | Bobbi Raffel / Bobbi Lemonis |
| Nationality | American |
| Profession | Businesswoman and fashion retailer |
| Business Field | Fashion and retail |
| Known For | Fashion business and marriage to Marcus Lemonis |
| Husband | Marcus Lemonis |
| Year Married | 2018 |
| Previous Business | Runway boutique |
| Business Location | Deerfield, Illinois |
| Reported Birthday | September 21; year is disputed |
| Age | Not independently verified |
| Height | Not reliably documented |
| Net Worth | Not independently verified |
Who Is Roberta Raffel?
Roberta Raffel is a businesswoman with a background in fashion retail who became better known publicly after marrying Marcus Lemonis.
Although she is often introduced simply as Lemonis’s wife, her professional history began before their marriage. She owned Runway, a fashion boutique in Deerfield, Illinois, and was operating that business when she met Lemonis. Court records identify her as the owner of the store at the time of their first meeting.
Her story is therefore closely connected to both fashion entrepreneurship and the retail business world.
Unlike Lemonis, who has spent years in television and large-scale business, Raffel has generally kept a lower public profile. That privacy explains why many personal details about her remain unclear.
Early Life
There is limited independently verified information about Roberta Raffel’s early life.
A number of online biography pages provide names of parents, siblings, educational institutions, and childhood details. However, those claims are not consistently supported by primary records or authoritative interviews.
For that reason, it is better not to treat every family detail published online as an established fact.
What is more clearly documented is her later involvement in fashion retail, particularly through Runway, which became an important part of the story connecting her with Marcus Lemonis.
Age and Birthday
Roberta Raffel’s exact age is one of the areas where online information varies.
Some sources report that she celebrates her birthday on September 21, and social-media coverage has also associated that date with her birthday. However, the birth year is not reliably established by a strong primary source.
Different websites have published different birth years, making exact age calculations unreliable.
Therefore, a responsible profile should state:
Birthday: September 21 is widely reported.
Birth year: Not independently verified.
Age: Not reliably confirmed.
This is more accurate than selecting one of the conflicting dates and presenting it as fact.
Career in Fashion
Raffel’s professional background is strongly connected to fashion retail.
Before her relationship with Lemonis became part of her public identity, she owned a boutique called Runway in Deerfield, Illinois. Court documents identify her as the owner when she and Lemonis first met in 2016.
Running a fashion boutique involves much more than selling clothing. It requires decisions about merchandise, purchasing, customers, inventory, store presentation, pricing, and relationships with designers and suppliers.
That experience gave Raffel a direct connection to the retail sector in which Lemonis had already built a major business career.
Runway Boutique
Runway is central to understanding Raffel’s professional story.
According to court records, Raffel owned the store before meeting Lemonis. The records state that Lemonis arranged for an entity called Gooberry to acquire the Runway store in March 2016. The store was later renovated and restocked.
The transaction subsequently became part of complicated business litigation involving Lemonis and other parties.
It is important to distinguish the underlying business transactions from allegations made during litigation. Court documents record what plaintiffs alleged and how claims were handled; those allegations should not automatically be described as proven misconduct.
Meeting Marcus Lemonis
Roberta Raffel and Marcus Lemonis reportedly met in 2016 at a New York fashion trade show.
The meeting had a business context. Raffel was operating Runway, while Lemonis was already an established entrepreneur involved in retail and other businesses.
According to court records, the two met at the trade show in early 2016, and the Runway business subsequently became involved in Lemonis’s business structure.
Their professional connection eventually developed into a romantic relationship.
This makes their story somewhat unusual: their relationship began in a business environment rather than through the entertainment industry.
From Business Partners to a Couple
The relationship between Raffel and Lemonis developed relatively quickly after their 2016 meeting.
Public accounts describe their professional connection eventually becoming personal, with Lemonis proposing before their 2018 wedding.
Their relationship also continued to overlap with business. Raffel’s fashion background and Lemonis’s retail interests created opportunities for the couple to work around similar commercial ventures.
This combination of business and personal life became a recurring feature of their public story.
Marriage to Marcus Lemonis
Roberta Raffel married Marcus Lemonis in 2018.
The couple originally planned a wedding in the Montecito area of California. Those plans were affected by severe natural disasters, including wildfires and mudslides, which disrupted the area around the planned celebration.
They eventually moved the wedding to the Hotel Bel-Air in Los Angeles. Contemporary accounts describe a multi-day celebration involving family and friends.
Lemonis’s own official biography identifies Roberta “Bobbi” Raffel as his wife.
Bobbi Lemonis
After her marriage, Raffel became widely known as Bobbi Lemonis.
Both names continue to appear in public records and online searches, which can sometimes make her biography confusing.
“Roberta Raffel” is particularly useful when researching her earlier fashion-business history, while “Bobbi Lemonis” is more commonly associated with her life alongside Marcus Lemonis.
The two names refer to the same publicly known individual.
Business Connection With Marcus Lemonis
Raffel’s relationship with Lemonis was not limited to personal life.
Court records discussing their business activities state that Lemonis and Raffel opened a store branded MARCUS in fall 2017. The records also discuss the subsequent rebranding of several retail locations connected to Lemonis’s business interests, including Runway, under the MARCUS name.
This period shows how closely their professional interests became connected.
Raffel brought experience from the fashion-retail side, while Lemonis had extensive experience with business investment, retail operations, and brand development.
The MARCUS Brand
The MARCUS name became associated with a range of retail activities connected to Lemonis.
Court documents state that stores including Runway, Courage.B, and Denim & Soul were among the retail locations discussed in connection with the broader business structure and later branding changes.
Some public accounts describe Raffel as being involved in these fashion ventures, but exact ownership and management arrangements varied over time.
For this reason, it is better to describe her as professionally connected to these fashion-retail activities rather than assigning her sole ownership of every business mentioned in the wider Lemonis retail portfolio.
Legal Dispute
Roberta Raffel’s name also appears in litigation connected with Marcus Lemonis and several business entities.
A New York court document describes claims brought by plaintiffs against Lemonis, NBCUniversal, and other parties. The document records allegations that Raffel knowingly assisted certain conduct and refers to her role in connection with Runway.
The same document is a court decision dealing with legal claims; it should not be interpreted as proof that every allegation made by plaintiffs was true.
This distinction matters because some internet biographies simplify complicated lawsuits into statements about alleged wrongdoing. A professional article should instead explain that Raffel was involved in business litigation and that allegations were made against her and other parties.
What the Court Records Show
Court records provide useful information about Raffel’s business history even when they do not establish every allegation.
They identify her as the owner of Runway when she met Lemonis in 2016 and describe the subsequent acquisition of the store through a Lemonis-associated entity. They also document later disputes involving the broader business structure.
This makes court records more useful for establishing the timeline of her business involvement than many celebrity biography websites.
Personal Life
Raffel has generally maintained a relatively private personal life.
Her public visibility increased because of her marriage to Lemonis, but she has not developed the same media presence as her husband.
Public appearances with Lemonis, social-media posts, business events, and television appearances have provided occasional glimpses into their relationship. Still, much of her early personal history remains outside the public record.
That means readers should be cautious when websites provide detailed claims about her family, childhood, or finances without identifying reliable sources.
Family
Information about Raffel’s family is limited and inconsistent across secondary sources.
Some websites claim that she has children and grandchildren, while others provide names of parents and siblings. These details are not sufficiently documented by strong primary sources to present every claim as an established fact.
The most clearly documented immediate family relationship is her marriage to Marcus Lemonis.
For other family details, the responsible approach is to distinguish reported information from independently verified facts.
Education
Raffel’s formal education is not well documented in authoritative public sources.
Some online biographies mention particular schools or educational backgrounds, but those claims are not consistently supported by institutional records or direct interviews.
Therefore, her education should currently be listed as not reliably documented rather than assigning her a specific degree without evidence.
Social Media
Raffel has appeared on social media under the name Bobbi Lemonis, particularly in posts connected to her personal life and Marcus Lemonis.
However, social-media accounts should be checked directly before publication because similarly named accounts can easily be mistaken for one another.
Her public presence is much smaller than her husband’s, and she does not appear to maintain the same level of media activity.
Appearance With Marcus Lemonis
Raffel has occasionally appeared alongside Lemonis at public events and business-related functions.
Their public appearances have helped establish her identity as Bobbi Lemonis, while also keeping her connected to the fashion and retail world.
Her public image is generally associated with fashion, business, and her relationship with Lemonis rather than with a separate entertainment career.
Television and Public Exposure
Raffel’s connection to Marcus Lemonis has brought her into the public eye, particularly because of Lemonis’s television career.
Lemonis became widely known through CNBC’s The Profit and has continued working in television and business. His current official biography also describes his more recent television work, including The Fixer.
Raffel herself has not become a television personality on the same scale. Her public appearances have generally been connected to her husband, business activities, or special events.
Celebrity Family Feud
One of the more visible television appearances involving Raffel came when she and Lemonis appeared together on Celebrity Family Feud in 2023.
According to contemporary coverage, the couple participated as a team and won money for charity during the Fast Money portion of the program.
The appearance gave viewers a more personal look at the couple outside the traditional business environment.
Her Personality and Public Image
Because Raffel has not published an extensive collection of interviews about her private life, it is difficult to make definitive claims about her personality.
Public appearances and social-media posts show a woman who has remained close to Lemonis and engaged with fashion and business. But descriptions such as “private,” “ambitious,” or “family-oriented” should be understood as general characterizations rather than professionally established facts.
A factual biography should focus on what she has actually done rather than speculate about personal characteristics.
Interesting Facts
- Roberta Raffel is also known as Bobbi Lemonis.
- She is married to entrepreneur Marcus Lemonis.
- The couple married in 2018.
- Their relationship began after meeting through the fashion-business world in 2016.
- Raffel owned the Runway boutique in Deerfield, Illinois.
- Court records identify her as the Runway owner when she first met Lemonis.
- Lemonis arranged for a related entity to acquire the Runway store in 2016, according to court records.
- Raffel and Lemonis opened a MARCUS-branded store in 2017, according to court records.
- Their original wedding plans were affected by wildfires and mudslides.
- Their eventual wedding took place at Hotel Bel-Air in Los Angeles.
- She appeared with Lemonis on Celebrity Family Feud in 2023.
- Her exact birth year is not independently verified.
- Her exact height is not reliably documented.
- Her personal net worth is not publicly verified.
- Her public identity is strongly connected to fashion retail and entrepreneurship.
Roberta Raffel’s Business Legacy
Raffel’s business story is important because she was already an entrepreneur before she became known as Marcus Lemonis’s wife.
Her ownership of Runway placed her directly within the fashion-retail sector. Meeting Lemonis created a connection between her boutique and his larger business interests, eventually bringing their professional and personal lives together.
Court records provide evidence of this timeline, making the business side of her biography considerably stronger than many of the unsupported personal details circulating online.
Roberta Raffel in 2026
As of 2026, Roberta Raffel remains publicly known as Bobbi Lemonis, the wife of Marcus Lemonis and a businesswoman with a background in fashion retail.
The most reliable public information continues to center on her Runway business history, her relationship with Lemonis, their 2018 marriage, and their shared connection to retail ventures.
At the same time, details such as her exact age, personal net worth, height, education, and some family information remain uncertain.
That distinction is important for anyone researching her biography today.
Final Wordings
Roberta Raffel’s story extends beyond her marriage to Marcus Lemonis. Before becoming widely recognized as Bobbi Lemonis, she had established herself in fashion retail and owned the Runway boutique in Deerfield, Illinois.
Her meeting with Lemonis in 2016 connected her fashion business with his broader retail interests. Court records provide documentation of the Runway transaction and later business relationships, while also showing that Raffel became involved in complicated litigation connected with the businesses. Those legal allegations should be understood within their proper court context rather than repeated as established wrongdoing.
Her 2018 marriage to Lemonis became a major milestone in her public life. The couple’s wedding plans were disrupted by natural disasters before they ultimately celebrated at the Hotel Bel-Air in Los Angeles.
Today, Raffel remains a comparatively private figure. Her strongest documented identity is that of a fashion retailer, businesswoman, and entrepreneur who became publicly known as Bobbi Lemonis.
For readers searching for her age, height, net worth, or family details, caution is necessary. Several figures circulate online, but not all have strong supporting evidence. Keeping those details clearly labeled as unverified provides a more accurate and trustworthy picture of Roberta Raffel.
FAQs
Who is Roberta Raffel?
Roberta Raffel, also known as Bobbi Lemonis, is an American businesswoman with a background in fashion retail. She is also known publicly as Marcus Lemonis’s wife.
What is Roberta Raffel known for?
She is known for her Runway fashion boutique, her business connection with Marcus Lemonis, and their marriage in 2018.
When did Roberta Raffel marry Marcus Lemonis?
Roberta Raffel and Marcus Lemonis married in 2018 after meeting through the fashion-business world in 2016.
What business did Roberta Raffel own?
Raffel owned Runway, a fashion boutique in Deerfield, Illinois. Court records identify her as the owner when she met Lemonis in 2016.
How old is Roberta Raffel?
Her exact age is not independently verified. September 21 is widely reported as her birthday, but the birth year varies among online sources.
What is Roberta Raffel’s net worth?
There is no independently verified public figure for her personal net worth. Online estimates should not be treated as confirmed financial information.
What is Roberta Raffel’s height?
Her exact height has not been reliably documented by an authoritative public source.
Is Roberta Raffel the same person as Bobbi Lemonis?
Yes. Bobbi Lemonis is the name publicly associated with Roberta Raffel after her marriage to Marcus Lemonis.
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